Fig. 5.1 Consumer behavior decision making process (Adapted from Tanaka 2012 p. 54) It has been said that there are three factors which influence a consumer’s decision making behavior, aside…
Author Conceptualization Inquiry Antecedents Consequences Sport setting Oliver (1999) Yes Conceptual Yes Yes Yes (A blend of personal identity with the cultural milieu surrounding the focal brand) (Product superiority, self-isolation,…
© Springer Japan 2015Kazuyuki Kanosue, Kohei Kogiso, Daichi Oshimi and Munehiko Harada (eds.)Sports Management and Sports Humanities10.1007/978-4-431-55324-3_14 14. An Analysis of the Organization, Management and Policy of the Beijing Olympic Games Shuying Yuan1 (1) Graduate School of Sport…
Fig. 8.1 The crisis damage minimization framework 8.4.1 Doing Good as a Shield for Negative Information To minimize the damage elicited by crises, sport marketers can develop positive relationships with…
Behavioral level F-value Multiple comparison Low (n = 72) Medium (n = 153) High (n = 37) Pro-environmental behavior 4.81 4.61 4.73 1.15 n.s. Table 1.2 Results of one-way ANOVA for the cognitive dimension …
Wann’ SFMS (1995) Kahle et al. (1996) Milne & McDonald’s MSC (1999) Trail & James’ MSSC (2001) Motive α AVE Motive α Motive α AVE Motive α AVE Aesthetics .81…
© Springer Japan 2015Kazuyuki Kanosue, Kohei Kogiso, Daichi Oshimi and Munehiko Harada (eds.)Sports Management and Sports Humanities10.1007/978-4-431-55324-3_6 6. Sport Sponsorship in the Global Marketplace Yosuke Tsuji1 (1) Department of Global Business, Rikkyo University, Tokyo, Japan Yosuke Tsuji…
Fig. 32.1 Lower trapezius 32.1.1 Functions 1. Scapular depression and adduction 2. Extension of the thoracic vertebra 3. Most important role for shoulder function and posture maintenance …
Level 1 <20 % strength Level 2 21–40 % strength Level 3 >40 % strength 31.1.3 Equipments for the Exercise The following equipments will be needed for exercises introduced in…
Fig. 33.1 The two critical instances of potential injury during the throwing motion. (a) The moment of full arm cocking when the shoulder reaches maximal external rotation. During this moment,…
