Fig. 8.1 The crisis damage minimization framework 8.4.1 Doing Good as a Shield for Negative Information To minimize the damage elicited by crises, sport marketers can develop positive relationships with…
Behavioral level F-value Multiple comparison Low (n = 72) Medium (n = 153) High (n = 37) Pro-environmental behavior 4.81 4.61 4.73 1.15 n.s. Table 1.2 Results of one-way ANOVA for the cognitive dimension …
Wann’ SFMS (1995) Kahle et al. (1996) Milne & McDonald’s MSC (1999) Trail & James’ MSSC (2001) Motive α AVE Motive α Motive α AVE Motive α AVE Aesthetics .81…
© Springer Japan 2015Kazuyuki Kanosue, Kohei Kogiso, Daichi Oshimi and Munehiko Harada (eds.)Sports Management and Sports Humanities10.1007/978-4-431-55324-3_6 6. Sport Sponsorship in the Global Marketplace Yosuke Tsuji1 (1) Department of Global Business, Rikkyo University, Tokyo, Japan Yosuke Tsuji…
