CHAPTER 11 The use of sham or placebo controls in manual medicine research
Introduction
One of the key problems facing practitioners of manual therapy is to show that their treatments produce beneficial changes in their patients. Of course, practitioners of manual procedures are not alone in this, as it has long been recognized that proving the benefit of medical techniques in general, whether they be drugs, surgical procedures, or psychotherapies, is difficult. Indeed, it is only relatively recently in the history of medicine that true experimental designs have been developed to attempt to test the results of medical treatments. Perhaps the first skepticism regarding medical procedures began in the late 1700s, with doubts over such practices as ‘mesmerism’ (animal magnetism) and ‘homeopathy’ (Kaptchuk 1998). In the early 1780s what appears to be the first ‘blind’ test of a medical procedure, mesmerism, was used to determine whether subjects who could not see where the ‘mesmeric energy’ was being applied could tell the area of application. Women were either blindfolded or not blindfolded during the magnetic application (a magnet near the body surface). When they could see the application, the reported sensations were at the point of application, whereas when blindfolded, the reported sensations did not correlate with the site of application (Kaptchuk 1998). However, until the early 1940s, little was done to verify any sort of treatment effectiveness for the many ‘drugs’ and procedures in common use. Thus, practices such as purging, bloodletting, puking, leeching, and various surgeries continued to be used. It was not until much later, in the mid to late 1940s, that the need for some sort of proof of result became evident. The advent of antibiotics led to the beginning of the current era of medical experimental design, in it was recognized that several design factors were necessary to improve the credibility of study outcomes. With the development of the first antibiotics came the need for rigorous experimental methodology to determine the effectiveness of the new drugs. Thus, rigorous experimental pharmaceutical research design arose along with the growth of the modern pharmaceutical industry. However, one of the major questions that must be asked is whether the pharmaceutical model of medical research applies to research in manual treatments and therapies. Understanding the differences between pharmaceutical and manual procedures will allow the correct application of experimental design to the manual arts. Incorrect application of design principles will lead to false conclusions about the effectiveness of manual treatments and therapies.
Types of study
Several recognized types of study can be applied to show the effectiveness of medical procedures (Patterson 2003), and they have varying levels of effectiveness in showing a causal relationship between procedure and outcome. The case study design is seen as the least effective model for showing effectiveness. Here, either a single or a few cases are reported, with the treatment given and the observed outcome. Because of various factors, in case report studies it is often difficult to interpret whether the treatment given actually produced the observed outcome. A somewhat more effective design is the prospective case study series, in which a protocol for identifying patients, a format for collecting data about the case, and a means of clearly identifying changes in symptoms after treatment are put in place. Here, owing to the systematic process, there can be somewhat more credibility in any reported change supposedly due to treatment. However, such case studies and series do little to actually establish a cause and effect relationship between the treatment and subsequent changes in disease state or function of the patient. There are of course other types of study design, such as epidemiological, survey, and descriptive, that are very valuable in biomedicine but which do not show cause and effect. These designs can often begin to pinpoint relationships that can then be studied with experimental designs (Patterson 2010).
The issue of the placebo
However, the issue of placebo is much more than this. In 1955, Beecher (1955) published his famous article that set the stage for the debate about the effects of placebos that continues to this day. Based on his analysis of 15 studies, he claimed that in several diseases, 35% of patients could be successfully treated by the administration of a placebo alone (Kiene 1996a, b, Kienle & Kiene 1996). This shifted the concept of a placebo and its effects from something that was an inert substance and hence did nothing, to something that produced some effect on the patient. The placebo effect in the response to a given disease has been estimated to range from 0% to almost 100% of the total effect seen during treatment (Kienle & Kiene 1996). What has changed? The placebo as originally defined was an inert substance having no effect on the disease being studied. Suddenly, it is seen as having anything from none to almost curative effects. How can an inert substance have an effect on anything? The answer lies in a shift in thinking about the meaning of placebo and a shift in emphasis from the placebo to the placebo response. As originally stated, a placebo was given to keep the subject from knowing the group assignment and thus from providing information that would please the investigator (placebo-to-please) and thus bias the outcome measures. However, it is apparent that, given the definition of placebo – i.e., an inert substance with no effect – the placebo response cannot be caused by the placebo but must be caused by the patient. Benedetti (2009) has recently summarized this concept well by stating that the placebo response is ‘…a psychobiological phenomenon occurring in an individual or in a group of individuals.’ Thus, the emerging understanding of the patient’s response to a placebo that is effectively an inert substance having no effect is that the response is caused by the patient’s expectations, beliefs, and ideations, and not by the active treatment.
The literature on the placebo and the placebo response is huge. In 2006, Moerman indicated that a PubMed database search for just reviews of placebo yielded 10 062 articles. In May 2009 a search for placebos yielded 28 385 articles (Patterson search, 31 May 2009). It is evident that most of these articles are studies using placebo controls in one form or another, but many are attempts to define the characteristics of the placebo response itself. However, there is little agreement on what the response is, or how large it may be. Indeed, in their seminal article on the placebo concept, Kienle and Kiene (1996) argued that much of the so-called placebo response that has been reported can well be accounted for by such effects as the natural course of the disease process, regression to the mean, concomitant treatments, patients attempting to please, methodological defects in the studies, and misquotes, among other things. In their discussion, Kienle and Kiene suggest that psychosomatic phenomena are not to be considered placebo responses if they are not elicited by a specific placebo treatment (the administration of a placebo substance). They readily admit to the power of psychosomatic events on physiological function, but state that ‘When psychosomatic events are indiscriminately labeled “placebo effects,” both are shown in a false light: The placebo effect is given undue status, whereas psychosomatic effects are undeservedly discredited’ (Kienle & Kiene 1996). Thus, there is obviously no real agreement among major authors on the issue about what comprises a placebo response. Kienle and Kiene’s definition ties it to a specific circumstance, whereas Benedetti’s definition is much broader. In any event, it seems to entail effects that are not directly tied to the active ingredient being given in a drug trial.
To be fair, there are many more aspects to the placebo response than have been touched on here. Benedetti’s book and many of his articles (e.g., Benedetti 2008) discuss placebos in relation to specific circumstances and disease processes. In fact, one especially interesting study that Benedetti carried out involved the administration of pain-reducing drugs (Benedetti et al. 2003). The study used administration of narcotics either by a doctor at the bedside injecting the substance in an overt manner, or by a ‘hidden’ injection done mechanically without the patient’s knowledge that the drug was being injected. The results showed a marked increase in effectiveness with the overt administration (or, conversely, a decreased effect with the hidden administration). This is clearly a psychobiological effect that is a combination of the patient’s knowledge and the drug itself. Presumably the effect is mediated by the psychological knowledge influencing endogenous opioids that enhance the effects of the drug. Besides an interesting discussion of placebo effects, Benedetti also provides a discussion of the opposite effect, nocibos, which enhance pain and distress (Benedetti 2009, Enck et al. 2008).