The medical service offers an open-door service and is now staffed on match days by primary care and emergency care staff (such as senior GPs with incident management training and emergency aspects of care provided by nurse practitioners with expertise in emergency care and resuscitation) in addition to the already established first aid volunteer workforce from St John Ambulance, a voluntary service agency/charity.

The service has also started to take medical and nursing students from local universities so that they might see a different way of delivering healthcare and working in partnership with the people who use the service.

In the 2012/2013 season, the team, supporters and players worked together on a health application called V-football (Fig. 18.2). This allowed the download of an app which supplied public health advice and health awareness activity, allowing participants to chart their progress in terms of healthy living activity (e.g. exercise and alcohol intake). The first team players gave consent for their performance to be public through the app. This allowed participants to watch the progress of players as well as their own individual progress.