Billing, reimbursement, and setting up a clinic

CHAPTER 2 Billing, reimbursement, and setting up a clinic




Patients come to wound care clinics expecting state-of-the art wound care treatments. Many patients have exhausted options for treating their wound prior to arrival at the wound clinic, and they are anticipating rapid healing by people knowledgeable about wound care. In general, outpatient wound clinics treat chronic wounds and difficult-to-heal wounds, including pressure ulcers, venous, arterial, and diabetic wounds, as well as skin disorders and unusual wound types. The common goal of outpatient wound clinics is to improve and standardize wound care while addressing many medical problems and teaching prevention of further wounds. This chapter outlines the essential components of the operation and structure of an outpatient wound clinic and the impact of various regulatory issues and reimbursement requirements.



Creating the business plan


The first step in creating a new clinic is to establish a business plan (Box 2-1). The goal of a business plan is to provide a step-by-step guide to follow when creating a new program or project. A well-constructed business plan is an important tool to use when obtaining administrative support because the plan will enumerate the benefits of the service and summarize existing internal and external competitors. The business plan should include a pro forma or projected operating budget for the next 5 years. Getting started requires consideration of several topics that should be covered in the business plan: local health care environment, referral sources, customers, competitors, regulators, and revenue sources. The business plan must emphasize the product or service being proposed as well as the marketing plan. A key element of the business plan is often referred to as the unique service advantage, which is what this business will do that no other business currently does, or how this new business will do it better than the competition does.



BOX 2-1 Components of a Business Plan




I. Executive Summary



II. Present Situation



III. Goals and Objectives



IV. Product/Service Descriptions



V. Market Analysis/Strategy



VI. Critical Success Factors/Key Assumptions



VII. Qualifications



VIII. Financial Projections



IX. Appendix



The benefits of a wound care clinic to a hospital or organization are numerous (Box 2-2) and should be outlined in the business plan. A completed sample business plan is available through the Wound Ostomy and Continence Nurses Society’s Professional Practice Manual (Wound Ostomy and Continence Nurses Society, 2005).




Clinic management


Although wound clinics offer similar services, they differ in their management arrangements and structure. Management can be overseen externally by a managed contract or proprietor or they may be self-directed (internal), similar to a physician office. Table 2-1 lists advantages of both types of management. Available resources are a key consideration in determining the type of management needed. Resources include guidelines for care, policies, and forms, materials for staff and patient education, and quality improvement processes. Another essential consideration is access to the staff with expertise in developing these resources. External management often has these resources ready for use. However, such an arrangement could conservatively commit more than half of the wound center revenue to the management contract. Decision-makers should be aware of the type and extent of support that the management company can provide before choosing that company as a partner.


TABLE 2-1 Advantages of External versus Internal Clinic Management

































External (Outside) Management Internal (Self-directed) Management
Policy and documentation forms already developed Able to create policy and forms that flow with current hospital tools already in place
Education and resources available via managed company Establish and seek education via both national and local conferences based on clinic focus
Able to compare productivity and outcome numbers with other management facility to gauge quality outcomes Quality care program based on internal data or nationally available data
Established evidence-based pathway provided Create clinic pathway to fit patient population and current hospital protocols using available evidence-based resources
Decisions and goals made at the corporate level and can be implemented with corporate support Decisions and goals made at local level with flexibility to respond based on internal assessment and preferences
Audits by oversight to determine compliance, alert to national changes Verify changes to payment rate, make local coverage determinations at least quarterly, make policy/form changes as prompted from data to fit local changes
Database system to assist with reports and documentation If database desired, may choose from many available for reports and documentation; this option may offer benchmarking with other sites for outcome comparisons
Potential for faster startup/growth due to already created tool and knowledge Potential to add services other than wound care if clinic desires (e.g., nail care, ostomy clinic, lymphedema, continence clinic)
Staffing needs determined by job descriptions Less outgoing expense, increased clinic revenue potential


Clinic structure


Structurally, the physical space of a wound clinic can be attached to a hospital (a hospital-based clinic or hospital outpatient clinic) or freestanding (clinic without any physical attachment to a hospital). The hospital-based clinic is a portion of a hospital that provides diagnostic, therapeutic, and rehabilitation services to sick or injured persons who do not require hospitalization. When determining the physical location of the clinic, particularly of the hospital-based clinic, it is important to consider ease of patient access to the clinic and ease of parking. Within the clinic space itself, a variety of issues must be considered in the design of the individual treatment rooms, the floor plan, the location of stocked equipment, lighting, and the need for stretcher access or lounge chair space (Checklist 2-1). Consultation with qualified individuals early in the planning to assist with these unique clinic space issues may be beneficial.





Additional means of financial viability


The survival of any wound clinic will depend upon more than desire and quality outcomes. No wound center can continue to provide care unless the costs of providing care are covered. Wound care is a volume business, that is, the center must see a certain number of patients in order to create a positive cash flow. The bottom line number of patients who must be seen will depend on the center’s overhead: salaries, rent, utilities, cost of supplies, and other expenses. Financial success is difficult to attain if professional charges are the sole source of income, such as with the freestanding clinic.


A hospital-based clinic can offer additional referrals to the hospital for laboratory, radiology, nuclear medicine, magnetic resonance imaging, arteriogram, and surgical procedures and even for admissions, all of which add to the clinic’s financial viability. The clinic should record these referrals and communicate to administrators in regular reports to reinforce the financial contributions of the wound center (Trendwell, 2007). Hospital outpatient clinics have the ability to obtain the facility fee for services provided by charging the facility rate when procedures are performed; this will assist in capturing some of the overhead.


In contrast, the freestanding clinic needs to increase financial stability by performing supplementary procedures in the center. Vascular evaluations with Doppler, transcutaneous oxygen pressure (TcPO2) studies, and measurements of ankle-brachial index (ABI) can generate charges for the center and enhance the bottom line. Clinics may choose to provide outpatient intravenous antibiotic therapy, ostomy care/education, lymphedema therapy, or foot and nail services, allowing patients to come to a familiar location for multiple services. In turn, these visits provide the staff with an opportunity to keep a close eye on the patient’s wound while offering one-stop convenience to the patient.



Clinic operations


Numerous operations-related issues must be addressed: regulatory compliance, consents, infection control, national guidelines, laboratory and radiology needs, staff education, documentation, billing guidelines, and much more. Many of these issues are common to all outpatient clinics regardless of their location.






Compliance program


With the numerous rules and regulations existing today that ultimately impact on quality of care, reputation, and payment for services, most organizations have a compliance program to oversee both corporate and regulatory issues. The objective of a compliance program is to identify potential sources of risk and implement policy and process modifications to reduce risk (Hess, 2008). Corporate compliance addresses employee behaviors and ethical issues in an attempt to protect the corporation from criminal and civil liability. This is accomplished through corporate-sponsored training activities on topics such as code of conduct (e.g., sexual harassment, interaction with vendors, ethics, publication, involvement with media), grievance without retribution procedures, and disciplinary processes.


Regulatory issues are dictated by whether the clinic is freestanding or hospital based. Most hospital-based clinics are included in annual hospital audits/surveys and are required to follow standard hospital policies; freestanding clinics may not have the same requirements. During the planning process, regulatory requirements within the geographical area need to be addressed as established by The Joint Commission, the Department of Health, and the Certificate of Need (Fusaro et al, 2008). Compliance with National Patient Safety Goals (including patient identification, appropriate hand-off communication, and medication safety) and with coding and billing guidelines is essential to the financial health of a clinic. Coding experts should be used in setting up the “charge master” (clinic billing charges linking codes and dollar amounts), training staff in coding visits and procedures, and ensuring accurate documentation that reflects compliance and maximizes payment.


The clinic staff should be familiar with and in compliance with the Health Insurance Portability and Accountability Act of 1996 (HIPAA) privacy rule. HIPAA was enacted for many reasons, including improving the portability and continuity of health insurance coverage and combating waste, fraud, and abuse in health insurance and delivery of health care (US Department Health and Human Services, 2009). The HIPAA privacy rule also established national standards to protect the privacy of a patient’s health information from health plans, health care clearinghouses, and most health care providers. Further information and guidance on implementing the HIPAA privacy rule are available on the websites listed in Table 2-2.


TABLE 2-2 Website Addresses Relevant to Clinic Function, Structure, and Operations

































Information Available Website Url
Directory and information http://www.cms.hhs.gov
Guidance on HIPAA privacy rules and teaching materials http://www.hhs.gov/ocr/privacy/hipaa/understanding/index.html
Local information regarding coverage http://www.cms.hhs.gov/mcd/search.asp?from2=search.asp&
Fee schedules http://www.cms.hhs.gov/FeeScheduleGenInfo/
CPT codes http://www.cms.hhs.gov/PFSlookup/02_PFSSearch.asp#TopOfPage
Directory of fiscal intermediaries and intermediary carriers http://www.cms.hhs.gov/apps/contacts/incardir.asp
Most current information regarding Medicare contractors http://www.cms.hhs.gov/MedicareContractingReform
Medicare Coverage Database with current NCDs and draft and final LCDs http://www.cms.gov/mcd/overview.asp
NCCI edits http://www.cms.hhs.gov/NationalCorrectCodInitEd/NCCIEHOPPS/list.asp#TopOfPage
http://www.cms.hhs.gov/NationalCorrectCodInitEd/01_overview.asp#TopOfPage

CPT, Current Procedural Terminology; HIPAA, Health Insurance Portability and Accountability Act of 1996; LCD, local coverage determination; NCCI, National Correct Coding Initiative; NCD, national coverage determination.





Documentation.


Payment sources mandate appropriate documentation of the care provided. However, documentation alone will not guarantee reimbursement. To ensure optimal payment and compliance, documentation must meet the following criteria:



Additional documentation needed to complete the clinic chart is listed in Table 2-3. Documentation requirements are extensive. Compliance is easier to ensure by using checklists or template electronic documentation systems, which will prompt staff to include all necessary data, rather than handwritten notes. Appendix B provides numerous examples of clinic documentation forms.


TABLE 2-3 Items in an Outpatient Clinic Chart
























Comprehensive admission assessment Patient’s name, gender, race, ethnicity, primary language spoken, address, phone number, date of birth, height/weight, name and phone of any legally authorized representative, past and present diagnoses, wound history, reason for visit, barriers to care, allergies, current mediations, advanced directive, family history
Wound assessment, compliance/teaching record Vital signs, any medicine changes, procedure or hospitalizations since last visit, reason for visit, complete wound description and photography (if applicable); compliance to treatment plan, pain, any teaching reviewed at visit and response to teaching, treatment applied prior to discharge, vascular assessment if lower extremity wounds
Physician progress notes Reason for visit and relevant history, physician examination findings and prior diagnostic test results, assessment, clinical impression or diagnosis, plan of care, rationale for ordering any test, patient’s progress and response to changes in treatment plan; codes reported on billing statement should be supported in the documentation; any consult advice provided or received acknowledges as reviewed
Discharge orders Any new test or medications ordered, wound treatment orders, next follow-up appointment or consult appointment, compression or offloading directions
Acuity Used by hospital-based clinic if no procedure was completed to bill evaluation and management of services based on facility resources acuity score; all resources considered should be supported in the medical record (consider acuity form a permanent documentation form to prevent charges not documented; use as a documentation and scoring tool)
Billing form Complete listing of any diagnoses codes or procedure codes used for billing; supporting documentation must be in the medical record
Consents, insurance information, HIPAA documents Consent for treatment, consent for photography, insurance information or copy of insurance card, HIPAA notification



Contractor or payer audits.


Occasionally the contractor or payer will request that the wound clinic or provider furnish specific documentation demonstrating compliance. Common issues reviewed by auditors include the following:



Checklist 2-2 lists examples of typical documentation that the contractor may request from the clinic.




Clinic composition: staffing with a multidisciplinary team


A wound outpatient clinic requires a variety of individuals and professionals and an extensive referral network. All staff will require some level of education about the types of patients the clinic will see and the range of the patients’ physical needs. The education should be tailored to each employee’s job and role expectations so that all staff members are best prepared to fulfill their roles.


Because wound etiology often is multidimensional, the solution often requires a multidisciplinary team approach, which in turn requires coordination among many areas. Many clinics are considered multidisciplinary, referring to the variety of physician provider specialties available as well as the range of the staff assisting with patient care. Other clinics may be nurse (Certified Wound, Ostomy, Continence Nurse [CWOCN], Certified Wound Care Nurse [CWCN]) or physical therapy (physical therapist [PT], certified wound specialist [CWS]) driven and work off physician orders and/or treatment plans. The patient must obtain a referral to an outside multidisciplinary specialist from the primary care provider. Table 2-4 lists the variety of health care professionals who should be available, some on site and some with part-time schedules or as consultants, to a wound clinic. In general, the wound clinic staff and their responsibilities will primarily be dictated by the types of wound patients who attend the clinic, the patients’ wound care needs, and the regulating bodies of the various disciplines involved.


TABLE 2-4 Wound Clinic Multidisciplinary Team Members















































































Position Onsite Available as Consultant
Medical director X  
General surgeon   X
Peripheral vascular surgeon   X
Orthopedic surgeon   X
Dermatologist   X
Reconstructive surgeon   X
Podiatry   X
Infectious disease   X
Geriatrician   X
Occupational therapist   X
Certified wound care nurse (CWCN, CWOCN, CWON) X  
Registered nurse X  
Physical therapist (may be certified wound specialist) X  
Medical or surgical assistant X  
Office staff (e.g., receptionist) X  
Diabetes educator X  
Dietitian X  
Billing/coder X  

Communication with the primary care provider is essential for maintaining collegial relationships; physicians want to trust that the patient will be returned to the primary physician’s care after healing. Thorough and frequent communication between the wound center and the referring physician cannot be overemphasized, regardless of the clinic structure.


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Jul 18, 2016 | Posted by in MANUAL THERAPIST | Comments Off on Billing, reimbursement, and setting up a clinic

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